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Turn Up! Music Business Forum and Café

Writer's picture: Sophia KatzellSophia Katzell

This semester, York University hosted the Turn Up! Music Business Forum and Café, an exciting new event for York and Schulich students eager to break into the music industry. Presented by Antidote Artists and spearheaded by Schulich instructor Patrick "Patch" Twaddle, the forum was a major success.


The event featured three insightful panels:

  • “So You’ve Made a Recording...”

  • “Living it Live! (Get the Gig)”

  • “Your Song Has a Life of Its Own.”


Each session tackled a key aspect of the music industry, offering valuable advice and perspectives for emerging musicians looking to build sustainable and successful careers. The following networking café with acoustic performances provided a valuable opportunity for networking.


Notably, AME alum Margaret McGuffin, CEO of Music Publishers Canada, was among the distinguished panelists.


A huge thank you to all panelists, support staff, and the enthusiastic students and alumni who attended, asked thoughtful questions, and made this event a true celebration of music industry passion and learning.






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Academic Director

Kenneth Rogers

Director, Curriculum Development & Sector Relations

Trina McQueen, O.C.

Program Coordinator

Rex Ferati

Content Development Research Assistant

Sophia Katzell

AM&E Advisory Board

Tricia Baldwin

Executive Director, Kwanlin Dun Cultural Centre

Claire Hopkinson

Former Director and CEO, Toronto Arts Council and Toronto Arts Foundation

Paul Lewis

Director, World Conference of Science and Factual Producers: Executive Director, Hot Docs

Laura Michalchyshyn

Cheif Creative Officer, Co-President Content, Blue Ant Media; Producer/execuytive producer

David Mirvish C.M. & OOnt

Owner/Operator, Producer, Mirvish Productions

Andrew Shaw

Former President and CEO, Toronto Symphony Orchestra

Arts, Media, & Entertainmnet

Schulich School of Business

Rm. N319

York University

4700 Keele Street

Toronto, ON 

M3J 1P3

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